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Mercedes-Benz Tree of Innovation Unveiled with S400 Hybrid

Posted By: Park Place Motorcars, a Dallas Mercedes-Benz Dealer - 2010-03-07

Today Mercedes-Benz USA unveiled a new ad campaign called "Tree of Innovation" which stars the S400 HYBRID and showcases the company's expanding repertoire of environmentally oriented vehicles. The ad is the first to feature the new "voice" for Mercedes-Benz USA's advertising, Jon Hamm, the Golden Globe winning star of the TV series Mad Men. The 30-second "Tree of Innovation" spot opens on a majestic 250 year-old tree in a beautiful, lush environment with dozens of glittering glass frames containing images of Mercedes-Benz innovations hanging from its branches. Under the tree is an S400 HYBRID.

The Mercedes-Benz 2010 S400 HYBRID is the world's first production vehicle powered by lithium ion, a sophisticated new battery technology that is more compact and energy efficient than conventional batteries. It is one of two hybrids the company offers along with three BlueTEC clean diesels and an upcoming fleet of fuel cell vehicles. It has been shortlisted for the prestigious World Green Car Award to be announced April 2010 at the New York International Auto Show.

"For decades we've been experimenting with alternative powerplant vehicles - from the days we invented the diesel more than 70 years ago - but for the first time it seems like the market is ready for these vehicles and this campaign showcases our portfolio and our direction," said Stephen Cannon, vice president of marketing for MBUSA.

The Mercedes-Benz 2010 S400 is one of two hybrids the company offers in the U.S. along with three BlueTEC clean diesels and an upcoming fleet of fuel cell vehicles.

Source: Merkley and Partners