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News & Events
Mercedes-Benz Tree of Innovation Unveiled with S400 Hybrid
Mar 7 — Today Mercedes-Benz USA unveiled a new ad campaign called "Tree of Innovation" which stars the S400 HYBRID and showcases the company's expanding repertoire of environmentally oriented vehicles. The ad is the first to feature the new "voice" for Mercedes-Benz USA's advertising, Jon Hamm, the Golden Globe winning star of the TV series Mad Men. The 30-second "Tree of Innovation" spot opens on a majestic 250 year-old tree in a beautiful, lush environment with dozens of glittering glass frames contai… continue reading
Park Place Dealerships Wins ADDY Awards for smart Marketing
Feb 22 — Park Place Dealerships recently won several Dallas Ad League 2010 Addy Awards for smart center Dallas and smart center Fort Worth.
The smart “Fit In Anywhere” TV spot won a Silver ADDY in the Local Television category, and the animated smart holiday email/screensaver took a Gold ADDY in the Interactive Media category.
Under the direction of Park Place Dealership’s Marketing Director Rob Sumner, the Launch Agency of Carrollton was the team behind the smart work. Digital Quill Productions… continue reading
911 GT3 R Hybrid to World Debut in Geneva
Feb 11 — ATLANTA - February 11, 2010 - 110 years after Ferdinand Porsche developed the world's first hybrid, the Lohner-Porsche, Porsche engineers are now expanding this visionary drive concept with a production-based GT race car: Over the past 45 years, Porsche 911 race cars have recorded more than 20,000 victories and on March 4, a Porsche 911 GT3 featuring an innovative hybrid drive will make its debut at the Geneva Motor Show, opening a new chapter in the history of Porsche.
This innovative hybrid … continue reading
IntelliChoice.com Names Volvo as Having Best CPO Program
Feb 10 — Volvo Ranked Highest on Overall Value IntelliChoice.com, the leading provider of automotive cost and value analysis and part of Source Interlink Media, today announced the winners of its 11th annual ranking of Certified Pre-Owned (CPO) manufacturer-sponsored programs at the 2010 National Remarketing Conference & Used Car Expo, in Las Vegas. For the third straight year, Volvo took the top ranking among Luxury manufacturers. Volvo continued to dominate the rankings with a focus on consistency and … continue reading
Park Place Dealerships Go Red for Women
Feb 5 — Park Place Dealerships will be going red inside and out in support of the American Heart Association’s National Wear Red Day Friday, February 5, 2010.
Park Place Dealerships will donate $25 to the American Heart Association for every test drive* at any Dallas-Fort Worth dealership on Friday, February 5 or Saturday, February 6. Driver must inform sales person they are taking the “Go Red for Women test drive” before test drive in order for Park Place to credit the donation to the American H… continue reading
Dallas Stars Casino Night
Jan 19 — More than 500 fans turned out January 19 for the 12th annual Park Place Dealerships - Dallas Stars Casino Night, raising more than $200,000 for the Dallas Stars Foundation in support of local children's charities.
"This is our marquee fund-raiser event of the year,” said Carla Rosenberg, executive director of the Dallas Stars Foundation. “It’s a great kick-off to 2010. And we had a terrific turn-out, the best to date.”
The event was held at Park Place Porsche on Lemmon Avenue, wh… continue reading